With backgrounds ranging from daily newspapers, multimedia journalism, and public relations, to digital marketing, photography, music video and wedding cinematography, Swan Dive Media offers a variety of specialized services, including media strategy consultation, corporate branding, and editorial content development. Inquire today to learn about media packages, including corporate branding, communications development, and high-quality, informational video materials. Let the story of your business take flight with stunning digital media production by Swan Dive Media.


The Creative Team

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Joel has worked as a journalist for various publications throughout Santa Cruz County and the Bay Area, developing a strong sense for news media, feature writing, and community engagement. In 2016, Joel pursued training in video production, online publishing, and design theory through UC Berkeley's Digital Media certification program, creating the spark for Swan Dive Media. Joel's upbringing aboard a sail boat, living and traveling around the world with his family for five years, profoundly influenced his passion for storytelling and literary journalism. He received his degree in Journalism from California State University, Chico in 2010. His passions include sailing, illustration, and literature. 

Joel Hersch and Michael Daniel were both born and raised in Santa Cruz, California. Each graduated from Santa Cruz High School with the class of 2005, subsequently receiving degrees in journalism and marketing before pursuing their careers. Swan Dive Media is their business partnership combining Joel's professional skills in communications, writing, story development, and journalism with Michael's expertise in cinematography, digital media production, photography and business marketing. Reach out today with an email to contact@swandive.media




Michael has produced films professionally for more than seven years, getting his start as a wedding cinematographer and organizing visually-stunning media packages for clients all over California. His wedding film company is Ocean House Productions. Michael's work as a producer has evolved and expanded into music video production, artist interviews, large-scale event recap coverage, commercial branding and documentary video stories. His eye for visual media is informed by an inherent talent for capturing the human experience. Michael earned his degree in Marketing from San Jose State University in 2010. His passions include photography, the culinary arts, and international travel.